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2

CONTENTS

1.

INTRODUCTION.......................................................................................................... 3

2.

DEMOGRAPHICS........................................................................................................ 5

3.

PEOPLE AND SOCIETY. ............................................................................................. 7

4.

INFRASTRUCTURE..................................................................................................... 8

5.

ENVIRONMENT........................................................................................................... 8

6.

ECONOMIC SITUATION. ............................................................................................. 9

7.

AGRICULTURE.......................................................................................................... 10

8.

WINE INDUSTRY....................................................................................................... 10

9.

CONSUMERS............................................................................................................ 17

10. CONCLUSION........................................................................................................... 19

Forthcoming profiles of specific states – ●

New York • New Jersey •

Massachusetts

Rhode Island •

Florida •

Texas

• North Carolina • South Carolina • Virginia

Country Profiles is an integral part of the South African wine industry’s business intel­

ligence. Based on this, SAWIS has decided to compile, in collaboration with WOSA,

a number of country profiles to assist exporters. These profiles cover a wide range of

topics, including background to marketing thoughts and topics for strategic, tactical

and operational decisionmaking. The comprehensive profile is available on the SAWIS

website.

COUNTRY PROFILES USA